See below for a list of products that we can offer your business.
We also offer the following services:
After something else? We provide technical advice on your next project too!
The features and functions on your website or app may be the same as your competitors.
It’s the unique characteristics of your business is what needs to stand out from your competition.
When planning and creating your website, we look at:
We have prepared a mini-guide below to help you plan for the best outcomes for your next website.
Action / write down as much as you can before you engage with a web developer or agency. They will appreciate it!
Planning of a website requires a lot to do. We’ve prepared a mini-guide below to help.
The below guide only scratches the surface. Though the guide is geared towards restaurants, take away restaurants, food trucks and cafes follow the same principles.
Contact us if you have any questions. Even if you need us as a second opinion. We won’t be worried that you aren’t engaging with us, we want you to get the best results.
We recommend the following:
The following will help your project move forward:
Write a list of business goals and objectives. Then consider how will your website help meet the goals.
Listing objectives upfront means that you will be able to measure the return of investment in the short and long term.
Your business requirements and project budget may suit an overall digital strategy instead.
In short, a digital strategy is an overall business approach with your assets working together to provide an overall customer experience.
An example: A social media ad prompting you to make a booking and viewing that in your point of sale system.
Digital strategy specifics can be detailed and customised to your business.
Trendplate can advice on an overall digital strategy. However we recommend working with a full-service digital agency on digital strategy.
We can also work with full-service digital agencies on the technical aspects of a digital strategy.
The trick behind setting your objectives and goals is to keep them short and measurable. If the objectives are generic, the more likely your budget will blow out.
Also consider if your or your team can manage the objectives on an on-going basis. Do you want the website to just sit in the background or do you want to allocate resources to manage the website?
Example: A targeted objective
We would like people who click on our website from our social posts to view our menu
Example: A generic objective
We would like everybody that’s hungry to find our website to make a booking
Make a list of as many objectives as possible.
Don’t expect all objectives will be met from the get-go.
You can still work on meeting the objectives are the website is launched.
Most website and app projects would usually start discussions at this stage.
Listing features before objectives can fall into the trap of incorrect priorities. Therefore, you may not get the best value for your budget.
Examples of functionality not matching objectives:
Think about the goals and objectives when choosing restaurant website features and functions.
Examples of features & functionality chosen to objectives:
We want our customers to be able to place take away orders easily
When nearby customers search for our website, we want them to be able to view our happy hour specials
Editable Menu & Specials
We want to promote weekly happy hour specials to our mailing list
Showcase our dining experience with our private function rooms
Photo / Video Gallery
Booking / Enquiry Form
Give customers the ability to provide quick feedback to prevent negative reviews showing up in uncontrollable third parties
Mailing List Collection
Setup a loyalty / rewards program to encourage repeat customers
Mailing List Collection
You don’t have to go in depth with features and functions. If you feel that you don’t have the budget for a feature, we can always explore alternatives.
To save costs, Trendplate has also built re-usable functionality that can be easily integrated and customised to your restaurant website.
Identifying your (target) customer will be key to determining how your website will be designed and presented.
A simple design with a quick loading mobile menu will suit a food truck, but won’t work for a fine dining restaurant.
When identifying your target audience for a new or existing business, consider the following:
There’s no hard rule with the detail of target audience. Every detail with a target audience will have different purposes.
Having a competitor analysis will provide a benchmark of what to expect from your restaurant website or app. The expectations can be low or high.
Find a list of websites that you like or think would suit your business and add a simple reason to why you like them.
andrewshamburgers.com.au – easy to access menu, simple design
When doing a competitor analysis, your website does not have to be better than your competitors website.
If your website can do enough to get the customer to visit your store, the quality of your customer experience will do the rest.
If you’ve managed to do the research and planning with the above guide, well done! You have gone a very long way with preparing your business for a website.
If not, we understand the time restraints of being a business owner can be restrictive. If you need assistance, Trendplate can also help with your research planning.
We are here to help with your website, regardless of your budget, restaurant size or business. We will be able to advise you on how to go about getting your restaurant website built.
Contact Us to discuss your next project, request a quote and/or meeting.