Andrew's Hamburgers is an iconic burger grill in Albert Park and Melbourne, Victoria. To compliment their business, we implemented an online ordering system (using a mobile-friendly website and app).
After a few months, here's some of the ways how online ordering has impacted their business.
The regulars always know what they want - they don't need to read the menu.
They knew how to order and how long they needed to wait. Providing the regulars with a self-serve system added to their convenience.
On the flip side, for the new customers, the app also gave them the opportunity to explore our menu at their own pace.
When the store was busy, having 2 staff members (one on the phone, one taking orders) away from the grill was a problem.
People would line up for a while before placing their order and it can be quite tedious trying to place a phone order.
Online ordering didn't necessarily make lining up or phone ordering quicker - it just meant more orders could be placed at the same time.
With an online ordering system, most of the work is done by the customer, not the staff.
All the staff do is prepare the order and give it to the customer when it's ready.
The savings on staff time used for waiting, take the order and process payment far outweighs the small transaction fee that Trendplate charge.
Occasionally, the store will run out of items until the next delivery (usually the next day).
In the case of an item running out, it was simple for the staff to mark an item as unavailable.
Customers we're prevented from making orders for unavailable items, which reduced any chances of errors being made in online orders.
These bonus items don't necessarily relate to the busy periods, however these ended up being some unexpected benefits.
Every year, menus would be printed out, which would cost thousands of dollars.
By promoting and pointing customers the app (and website), the need to print annual menus are no longer needed.
Posters and other promotional items are still printed, albeit at a much lower cost.
Do you have a take away store needing some innovation? or simply looking for opportunities to expand without the high setup costs?
If so, contact us and let's see if Trendplate can help your business prosper.